Over the past 20 years, Active Norfolk have evolved; shaped by the voices of our communities, and an increased understanding of the role movement plays in improving lives. We know that the challenges facing our communities are complex, but this presents a fantastic opportunity to create long-lasting change for those who could benefit most. To achieve this goal, we will advocate, connect, and enable, using a dual approach. Through work with communities and partners to deliver a portfolio or projects that deliver real impact. We will also unite partners around a shared mission to hard-wire physical activity into local systems, priorities and strategies. Whilst we will continue to remain adaptive and agile to tackle these inequalities and remove barriers to physical activity, our mission remains the same: To make movement a part of everyday life, for everyone.